Camouflage is easily one of nature’s coolest tricks. So it’s pretty cool artwork in these ads, but I don’t think they’re very good.
Copy reads: “Animals can’t be recycled. Please don’t litter.”
I don’t really get the connection here with the camo. The message is really unclear. They should have saved the camo theme for a different campaign for the zoo with a tag along the lines of: Come see them. If you can.
(Or something like that)
If you want to see some real octopus magic, click here. But my favourite cephalopod is still the cuttlefish.
There are many reasons to hate this campaign, but I’ll give you this one:
They haven’t completed the task to show OTHER brands as the dirty, druggie vegetables. Really you’ve connected your branding with purposely unappealing artwork of vegetables. I’m not a psychologists, but I sure as hell know that people are usually only half paying attention to ads. To me, there is a MASSIVE danger here of connecting your brand to exactly what you’re trying to say it isn’t.
I guess this is a pretty decent campaign. The “Your mother is a star” was apparently a mother’s day ad, which really does the concept more justice.
Everybody seems to like the campaign, and I don’t hate it, but I can’t help but to feel like the copy is letting me down. It’s a client I’d die to work for (I’m a bit of a space nerd) and so maybe I’m just jealous. But I feel unmoved.
I kinda like this. I kinda like this. I kinda like this.
We all know that repetition is effective, but you’ve got to be careful not to be annoying. So instead of repeating your own message, encourage media outlets to repeat their own, and then explain the concept in the body copy.
It only works if you get HUGE buy in, but it looks like that wasn’t a problem.
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.