I guess this is a pretty decent campaign. The “Your mother is a star” was apparently a mother’s day ad, which really does the concept more justice.
Everybody seems to like the campaign, and I don’t hate it, but I can’t help but to feel like the copy is letting me down. It’s a client I’d die to work for (I’m a bit of a space nerd) and so maybe I’m just jealous. But I feel unmoved.
I kinda like this. I kinda like this. I kinda like this.
We all know that repetition is effective, but you’ve got to be careful not to be annoying. So instead of repeating your own message, encourage media outlets to repeat their own, and then explain the concept in the body copy.
It only works if you get HUGE buy in, but it looks like that wasn’t a problem.
The Downtown Arlington Management Corporation proudly released their new logo yesterday, prompting designers around the country to gently set their ipads down in disgust.
Apparently they paid $30K for this. Not sure if they received an invoice or a ransom note.
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.