I guess this is a pretty decent campaign. The “Your mother is a star” was apparently a mother’s day ad, which really does the concept more justice.

Everybody seems to like the campaign, and I don’t hate it, but I can’t help but to feel like the copy is letting me down. It’s a client I’d die to work for (I’m a bit of a space nerd) and so maybe I’m just jealous. But I feel unmoved.

Agency: Anyone know? | Source: Reddit

Ah, the old ad within an ad. Well this is no Hamlet, but I like it.

I like it a lot, actually.

It’s unexpected but the message is absolutely clear. I think this is good, effective advertising.

Agency: The Red Brick Road, London | Source: Ads of the World

I kinda like this. I kinda like this. I kinda like this.

We all know that repetition is effective, but you’ve got to be careful not to be annoying. So instead of repeating your own message, encourage media outlets to repeat their own, and then explain the concept in the body copy.

It only works if you get HUGE buy in, but it looks like that wasn’t a problem.

Agency: Saatchi & Saatchi, Romania | Source: Ads of the World

This can’t be real, right?
I found it on Reddit over the weekend. I’m assuming that it’s a fake but if not, that was one ballsy pitch. Pedophiles meet Pedal-philes?
That was bad. Sorry.
Agency: Hopefully nobody | Source: Reddit

This can’t be real, right?

I found it on Reddit over the weekend. I’m assuming that it’s a fake but if not, that was one ballsy pitch. Pedophiles meet Pedal-philes?

That was bad. Sorry.

Agency: Hopefully nobody | Source: Reddit

I’m going to end the week with a old, but great ad.
The guy’s expression is just perfection. He should have won some sort of award.
Agency: ? | Source: Reddit

I’m going to end the week with a old, but great ad.

The guy’s expression is just perfection. He should have won some sort of award.

Agency: ? | Source: Reddit

So… it’s like a race where the driving is a bit sloppy and nobody goes faster than they would if they were in about second gear?

But at least it will encourage a few idiots to reverse into some telephone polls.

Agency: Ogilvy, Bogota | Source: I Believe in Advertising

The idea is pretty simple, but the execution is outstanding.

Love this commercial. Love it.

Agency: Almap BBDO | Source: Copyranter

I really love this purposely overwrought tribute to feet.

It’s funny, it’s pretty clever, and it make sense for the product. Very well done.

Agency: Ponce, Buenos Aires | Source: I Believe in Advertising

A redditor asked if this was the greatest milk delivery slogan ever.
Maybe.
Copy reads: From the titties to the cities.

A redditor asked if this was the greatest milk delivery slogan ever.

Maybe.

Copy reads: From the titties to the cities.

The Downtown Arlington Management Corporation proudly released their new logo yesterday, prompting designers around the country to gently set their ipads down in disgust.


Apparently they paid $30K for this. Not sure if they received an invoice or a ransom note.


Agency: Anyone know? | Source: Reddit

The Downtown Arlington Management Corporation proudly released their new logo yesterday, prompting designers around the country to gently set their ipads down in disgust.

Apparently they paid $30K for this. Not sure if they received an invoice or a ransom note.

Agency: Anyone know? | Source: Reddit

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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