This is a pretty ballsy ad. I’ve already seen some people criticize this ad for putting out the message: drink water, not Heineken. But this is shortsighted.
I love it when companies know who they are. Heineken doesn’t need to appeal to binge drinkers. This is positioning at it’s best.
Agency: Publicis, Milan | Source: Ads of the World
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bonham690 likes this
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datle reblogged this from tj-arch and added:
This commercial makes drinking water instead of beer look cool :)
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tj-arch posted this
