You’re welcome, ladies.

I keep seeing Rethink pop-up everywhere. They’ve been doing some great creative over the past year.

This isn’t brilliant, but it’s kinda funny and it’s probably going to be effective. It reminds of a Cannes-winning campaign that I’ll post immediately after this (you’re welcome, boys).

Agency: Rethink, Canada | Source: Ads of the World

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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