I like the use of a taste test to illustrate the point.

I LOVE the fucking jingle at the end.

EDIT: Apparently this 21st Century Insurance ad is a response to this recent Geico ad. (Tip via Andrew O.)

Agency: dw+h  | Source: Reddit

  1. thetastetestguy reblogged this from tj-arch
  2. datle reblogged this from tj-arch
  3. dlonte reblogged this from tj-arch
  4. tj-arch posted this
portrait

Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

twitter.com/tjarch

view archive



Talk to me