I like the use of a taste test to illustrate the point.

I LOVE the fucking jingle at the end.

EDIT: Apparently this 21st Century Insurance ad is a response to this recent Geico ad. (Tip via Andrew O.)

Agency: dw+h  | Source: Reddit

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.


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