What do rockstars, football players, and Arabian princes all have in common?

They all wish they had bigger junk.

Nothing particularly wrong with these ads. I’ll even call the copy ‘good.’ But I think if I had this client, I would just run ads with the logo bottom right and big, fat copy that simply read:

Congratulations.

Agency: DraftCB, Lisbon | Source: I Believe in Advertising

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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