This commercial isn’t hilarious by any stretch of the imagination, but I post it for two reasons.

1. The product benefit is extraordinarily clear. So in that sense, it’s a pretty damn good commercial.

2. I dated an American once (more accurately, a Canadian living in the States). This was like… five years ago. I could swear that she had a card that was both credit and debit. Americans, haven’t you already had this for years?

Agency: Leo Burnett, Chicago | Source: I Believe in Advertising

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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