I love ads that make the audience work a little bit for the message, but it’s a dangerous game. You’ll always risk missing a big portion of your target who don’t ‘get it.’
The copy reads: Don’t get your hands dirty.
It’s for Tata Motors and their 24/7 roadside assistance.
This is an printed all in black newsprint, so you’re left with ink on your hands.
I think it’s a great idea… but do you think it’s too subtle?
Agency: Draftfcb+Ulka, Mumbai | Source: I Believe in Advertising