I love ads that make the audience work a little bit for the message, but it’s a dangerous game. You’ll always risk missing a big portion of your target who don’t ‘get it.’
The copy reads: Don’t get your hands dirty.
It’s for Tata Motors and their 24/7 roadside assistance.
This is an printed all in black newsprint, so you’re left with ink on your hands.
I think it’s a great idea… but do you think it’s too subtle?
Agency: Draftfcb+Ulka, Mumbai | Source: I Believe in Advertising

I love ads that make the audience work a little bit for the message, but it’s a dangerous game. You’ll always risk missing a big portion of your target who don’t ‘get it.’

The copy reads: Don’t get your hands dirty.

It’s for Tata Motors and their 24/7 roadside assistance.

This is an printed all in black newsprint, so you’re left with ink on your hands.

I think it’s a great idea… but do you think it’s too subtle?

Agency: Draftfcb+Ulka, Mumbai | Source: I Believe in Advertising

  1. datle said: IMO I think it’s a bit of a stretch. You’re dependent on your target gripping the newspaper so hard that it leaves a mark on his or her hand. Also, connecting this to roadside assistance is kind of a long walk. It’s more for like portable soap maybe.
  2. tj-arch posted this
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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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