I like two things about this ad (three if you count the girl):

1. It didn’t need copy. So they didn’t use any.

2. It gives me a chance to link to this again. (Make sure you stick around for the slo-motion reverse)

Agency: BBH, New York | Source: I Believe in Advertising

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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