Shell decided to make an online generator to let the public create ads for them.

I believe this is what the kids call an epic fail.

Source: Reddit

INSTANT EDIT: Apparently this is fake. It’s really some Greenpeace campaign. Meta trolling.

Also, full disclosure: My dad worked for Shell for a billion years.

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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