This is apparently real. Erected on the Sunset Strip in West Hollywood.
I hate it. But it sure is going to get noticed. And it’s on brand.
But I refuse to call it good copy. Maybe I’m an old man, but I think that if you’re going to be offensive in an outdoor campaign, it has to be implied offensiveness.
Cue Maude Flanders: Won’t anyone think of the children!
Agency: ? | Source: Copyranter