GC/BC

This is apparently real. Erected on the Sunset Strip in West Hollywood. I hate it. But it sure is going to get noticed. And it’s on brand. But I refuse to call it good copy. Maybe I’m an old man, but I think that if you’re going to be offensive in an outdoor campaign, it has to be implied offensiveness. Cue Maude Flanders: Won’t anyone think of the children! Agency: ? | Source: Copyranter

This is apparently real. Erected on the Sunset Strip in West Hollywood.

I hate it. But it sure is going to get noticed. And it’s on brand.

But I refuse to call it good copy. Maybe I’m an old man, but I think that if you’re going to be offensive in an outdoor campaign, it has to be implied offensiveness.

Cue Maude Flanders: Won’t anyone think of the children!

Agency: ? | Source: Copyranter

07/20/12
  1. watsamotto reblogged this from tj-arch
  2. randuisadolphin reblogged this from tj-arch
  3. tj-arch posted this

2 notes

advertising  cougarlife  billboard  outdoor  bad copy 

Accent theme by Handsome Code

portrait

Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

twitter.com/tjarch

view archive



Talk to me