This is extraordinarily long for a commercial, but it’s engaging.

I mean, you’d have to be a sports fan to sit through the whole thing, but that’s the audience. The production value is great and I like the storytelling.

Fun Fact: My mom is a funeral director.

Agency: Wieden & Kennedy | Source: Copyranter

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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