I saw this ad during Breaking Bad this week.
Side note: What the hell was with that ridiculous dubstep opening?
My first thought was that this was a terrible idea. Southern Comfort: for when you don’t give a fuck what people think anymore.
But even as I thought that, I loved the commercial. So there must be something to it.
Full disclosure: I love Southern Comfort. Mix it with Coke or even Dr. Pepper. Tastes like liquid candy.
Agency: Wieden + Kennedy | Source: Breaking Bad