I saw this ad during Breaking Bad this week.

Side note: What the hell was with that ridiculous dubstep opening?

My first thought was that this was a terrible idea. Southern Comfort: for when you don’t give a fuck what people think anymore.

But even as I thought that, I loved the commercial. So there must be something to it.

Full disclosure: I love Southern Comfort. Mix it with Coke or even Dr. Pepper. Tastes like liquid candy.

Agency: Wieden + Kennedy | Source: Breaking Bad

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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