This Panasonic spot is definitely cool to look at, but somehow I find it frightening.

Especially when coupled with their tagline, “Ideas for life.”

I’m pretty sure they’re shifting their focus from washing machines to robot plants and insects. It’s the next big thing.

Agency: Dentsu, Japan | Source: I Believe in Advertising

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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