Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.Tumblr (3.0; @tj-arch)http://tj-arch.tumblr.com/<iframe width="400" height="225" src="http://www.youtube.com/embed/PUwVxmZlxOs?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Another great spot from Mio. #HiddenVideos</p>http://tj-arch.tumblr.com/post/50038800087http://tj-arch.tumblr.com/post/50038800087Thu, 09 May 2013 17:44:23 -0400good copyadvertisingmio<iframe width="400" height="225" src="http://www.youtube.com/embed/I03UmJbK0lA?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Perfect. </p> <p>And again, I give a lot of credit to the client here. Thank you for approving this hilarious spot.</p> <p>Agency: DraftCB | Source: Rebecca G.</p>http://tj-arch.tumblr.com/post/47776429518http://tj-arch.tumblr.com/post/47776429518Fri, 12 Apr 2013 08:24:36 -0400advertisingDraftcbgood copyship my pantskmart<iframe width="400" height="225" src="http://www.youtube.com/embed/hfiiWGWhB9g?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><iframe frameborder="0" height="315" src="http://www.youtube.com/embed/XS1dM6kmCx4" width="560"></iframe></p> <p>Apparently Old Spice makes soap now… I think.</p> <p>Agency: Wieden + Kennedy | Source: <a href="http://www.marketingmag.ca" target="_blank">Marketing Mag</a></p>http://tj-arch.tumblr.com/post/47471895182http://tj-arch.tumblr.com/post/47471895182Mon, 08 Apr 2013 14:59:14 -0400advertisinggood copyWieden + Kennedyold spiceabsurdabsurdism<img src="http://25.media.tumblr.com/31ae845ef280a7e500e6e9eb62d33b43/tumblr_mkspl3rhAn1qirabio1_500.jpg"/><br/><br/><p><span>“Here’s a science-fiction film that’s an insult to the words ‘science’ and ‘fiction,’ and the hyphen in between them.”</span></p> <p><span>Please enjoy <a href="http://www.buzzfeed.com/erinlarosa/roger-eberts-20-most-epic-movie-pans" target="_blank">Roger Ebert’s Most Epic Move Pans</a>. So much good copy. RIP.</span></p> <p><span> </span></p>http://tj-arch.tumblr.com/post/47207415951http://tj-arch.tumblr.com/post/47207415951Fri, 05 Apr 2013 14:48:39 -0400good copyroger ebertbreak from format<iframe width="400" height="225" src="http://www.youtube.com/embed/_Qu6d0lE1z8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>I don’t pretend to be a wily veteran of advertising. There is still a lot for me to see. But when I find a spot like this, it blows my mind.</p> <p>HOW THE HELL DID THEY GET CLIENT APPROVAL!?</p> <p>Agency: ? | Source: Reddit</p>http://tj-arch.tumblr.com/post/47198177497http://tj-arch.tumblr.com/post/47198177497Fri, 05 Apr 2013 12:15:25 -0400advertisingwheat thinsabsurdgood copy<img src="http://25.media.tumblr.com/e837521d62a5619bfac0fb545ed107ef/tumblr_mkqq83Sk2t1qirabio1_500.jpg"/><br/><br/>http://tj-arch.tumblr.com/post/47116907035http://tj-arch.tumblr.com/post/47116907035Thu, 04 Apr 2013 13:07:15 -0400<img src="http://25.media.tumblr.com/d2f58f75ba09a0a6b18175db0c3c005c/tumblr_mkqamlzBBj1qirabio1_500.jpg"/><br/><br/><p>A billboard in Halifax is in the “news” for being remarkably tone deaf.</p> <p>When you celebrate “remarkable women,” you probably shouldn’t show three dudes. Thankfully, my agency had NOTHING to do with this.</p> <p>Agency: Colour | Source: <a href="http://www.buzzfeed.com/copyranter" target="_blank">Copyranter</a> via 100 people </p>http://tj-arch.tumblr.com/post/47113953391http://tj-arch.tumblr.com/post/47113953391Thu, 04 Apr 2013 12:15:31 -0400advertisingOOHbillboardoutdoorbad copyremarkable womenmount saint vincent university<iframe src="http://player.vimeo.com/video/61834720?color=ee3322" width="400" height="300" frameborder="0"></iframe><br/><br/><p>Right in the goddamn feelings.</p> <p>Agency: Munn Rabot | Source: <a href="http://www.buzzfeed.com/copyranter" target="_blank">Copyranter</a></p>http://tj-arch.tumblr.com/post/47029036956http://tj-arch.tumblr.com/post/47029036956Wed, 03 Apr 2013 12:15:41 -0400advertisinggood copymunn rabotNew York-Presbyterian Hospital<iframe width="400" height="225" src="http://www.youtube.com/embed/Dr7DKXXfCWI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>I know we’re all long past Gangnam style, but this is adorable.</p> <p>Side note: I also know that I’ve been severely neglecting this blog lately. But I’ve never been so busy in my life. Deal with it. (And thank you for your patience)</p>http://tj-arch.tumblr.com/post/46532083716http://tj-arch.tumblr.com/post/46532083716Thu, 28 Mar 2013 16:59:44 -0400gangnam styleadvertisinghouse of chinagood copy<iframe width="400" height="225" src="http://www.npr.org/templates/event/embeddedVideo.php?storyId=168632210&mediaId=168795546" frameborder="0" scrolling="no"></iframe> <br/><br/><p>First, how fucking good was that?</p> <p>Second, how awesome are <a href="http://www.npr.org/series/tiny-desk-concerts/" target="_blank">Tiny Desk Concerts</a>? Why am I only finding out about these now?</p> <p>I’ll stop asking questions now.</p>http://tj-arch.tumblr.com/post/45922069632http://tj-arch.tumblr.com/post/45922069632Thu, 21 Mar 2013 13:30:39 -0400break from formatmusicluciusnprtiny desk concerts<iframe width="400" height="225" src="http://www.youtube.com/embed/9Vu2HpKdpnw?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Does this kind of thing help sell cars? I don’t know.</p> <p>But it is pretty goddamn cool.</p> <p>Agency: ? | Source: <a href="https://twitter.com/ahsouthwick" target="_blank">Alexander S.</a></p>http://tj-arch.tumblr.com/post/45918151377http://tj-arch.tumblr.com/post/45918151377Thu, 21 Mar 2013 12:15:43 -0400advertisinggood copyambientcarsaudirc cars<iframe width="400" height="225" src="http://www.youtube.com/embed/fb5q2eie4ko?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>As a commenter put it: “Farting is just a gateway drug to shitting yourself.”</p> <p>Agency: Anyone? | Source: <a href="http://jezebel.com" target="_blank">Jezebel</a> via Iris E.</p>http://tj-arch.tumblr.com/post/45831746020http://tj-arch.tumblr.com/post/45831746020Wed, 20 Mar 2013 08:45:58 -0400advertisinggood copyanti smokingsmoking<iframe width="400" height="300" src="http://www.youtube.com/embed/OCbuRA_D3KU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Happy hangover day.</p> <p>Source: Youtube via Trevor M.</p>http://tj-arch.tumblr.com/post/45681035657http://tj-arch.tumblr.com/post/45681035657Mon, 18 Mar 2013 13:08:29 -0400break from formatSt. Patrick's Daymuppets<img src="http://25.media.tumblr.com/4a793d8c319f3748f993d506c6cd8413/tumblr_mjno1z9f4U1qirabio1_500.jpg"/><br/><br/><p>That’s good copy.</p> <p>Source: Reddit</p>http://tj-arch.tumblr.com/post/45348849272http://tj-arch.tumblr.com/post/45348849272Thu, 14 Mar 2013 12:15:44 -0400break from format<iframe width="400" height="225" src="http://www.youtube.com/embed/gBgfpl0lcIo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>It has its moments, but it’s not nearly as good as <a href="http://tj-arch.tumblr.com/post/44110769099#.UUHfKqV25sU" target="_blank">this one</a>.</p> <p>Wieden + Kennedy, Portland | Source: <a href="http://www.ibelieveinadv.com" target="_blank">I Believe in Advertising</a></p> <p><span> </span></p>http://tj-arch.tumblr.com/post/45344390096http://tj-arch.tumblr.com/post/45344390096Thu, 14 Mar 2013 10:31:52 -0400Advertisinggood copyWieden + Kennedyoreo<iframe width="400" height="225" src="http://www.youtube.com/embed/_cCRZVg6Nac?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>I like the idea. Though I’m pretty sure I’ll like most things if you put that soundtrack to it.</p> <p>Agency: <a href="http://redpr.ru/" target="_blank">Red Pepper, Ekaterinburg</a> | Source: Ads of the World</p>http://tj-arch.tumblr.com/post/45266424157http://tj-arch.tumblr.com/post/45266424157Wed, 13 Mar 2013 09:51:20 -0400advertisingambientgood copygreen cardred pepper<iframe width="400" height="225" src="http://www.youtube.com/embed/WPQmhlbxP-4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Since this is an advertising blog, I’m contractually obliged to post the new Old Spice ad.</p> <p>Actually, this one is kind of funny.</p> <p>Agency: Wieden + Kennedy | Source: Everywhere</p>http://tj-arch.tumblr.com/post/45194325886http://tj-arch.tumblr.com/post/45194325886Tue, 12 Mar 2013 12:15:34 -0400advertisinggood copywolfdogold spiceabsurdWieden + Kennedy<img src="http://25.media.tumblr.com/ca0e1690d2be583bb7ef3f12fab53713/tumblr_mjigwiC9BP1qirabio1_500.jpg"/><br/><br/><p>These keyword ad targeting fails keep getting more common and more hilarious. In case it isn’t clear, this lawyer got arrested, his mug shot was listed on the website with his name, and the adjacent ad is for his own law firm. </p>http://tj-arch.tumblr.com/post/45125891309http://tj-arch.tumblr.com/post/45125891309Mon, 11 Mar 2013 15:31:30 -0400advertisingad placementjuxtapositionunfortunate media placementthomas edwards<img src="http://25.media.tumblr.com/fa0142144f4bb54a1b1119d103a315c6/tumblr_mjgcmsIbxl1qirabio1_500.jpg"/><br/><br/><p>Oops. </p> <p>Source: Reddit</p>http://tj-arch.tumblr.com/post/45114556912http://tj-arch.tumblr.com/post/45114556912Mon, 11 Mar 2013 12:15:21 -0400advertisingad placementjuxtaposition<img src="http://24.media.tumblr.com/e4fec18bafb23e7f235db826be1e925f/tumblr_mjgicbeYmD1qirabio1_500.jpg"/><br/><br/><p>This is part of a list of the <a href="http://www.collectorsweekly.com/articles/the-top-10-most-dangerous-ads/" target="_blank">Top 10 Most Dangerous Ads</a>.</p> <p>Pretty hilarious, if not terrifying, stuff.</p> <p>Source: <a href="http://www.collectorsweekly.com" target="_blank">Collectors Weekly</a> via <a href="https://twitter.com/BrynaTweets" target="_blank">Bryna C.</a></p>http://tj-arch.tumblr.com/post/45111652578http://tj-arch.tumblr.com/post/45111652578Mon, 11 Mar 2013 11:11:54 -0400advertisingbad copydangerous adscollectors weeklycellophane