First, the target audience is flawed. You’re not going to convince people with cars to take the bus. Get real. Your focus should be on retention. Firm that up and maybe people will eventually ditch their cars. But this isn’t going to do it.
Second, how the hell did this boring campaign make it to AOTW? There is no new insight here. No great art direction. Certainly no great copy.
And lastly, as a new citizen of the HRM, what the hell are we doing using an agency out of Ottawa?
This is an outrage. Also, please don’t do it on the bus.
It seems as though a lot of people were offended that Obama’s daughters were even mentioned. I’m pretty much offended by the NRA as a whole, but that didn’t really bother me.
I’ll repeat something I heard someone say, but unfortunately I can’t remember whom:
“The NRA represents gun owners as much as the tobacco lobby represented smokers.”
And is it just me or does America just seem so angry all the time?
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.