This campaign offends me on several levels.
First, the target audience is flawed. You’re not going to convince people with cars to take the bus. Get real. Your focus should be on retention. Firm that up and maybe people will eventually ditch their cars. But this isn’t going to do it.
Second, how the hell did this boring campaign make it to AOTW? There is no new insight here. No great art direction. Certainly no great copy.
And lastly, as a new citizen of the HRM, what the hell are we doing using an agency out of Ottawa?
This is an outrage. Also, please don’t do it on the bus.
Agency: Acart, Ottawa | Source: Ads of the World
Bic has started running ads in France for their four-colour pens. I like the idea of turning the colours into characters, but this falls flat for me.
I prefer this student work, via imgur:
Agency: Toy Agency, Paris | Source: I Believe in Advertising
EDIT: I tried to fix the scaling issue with the pic. It’s still bad, I know. But it’ll have to do. Just click here to go to the image itself.
Way too long.
And no real payoff.
And I still don’t know what PATAX is or does.
I much prefer this:
Did you think that vitaminwater was a health drink? Did this commercial suggest as much?
Turns out, the lawyers for Coca-Cola say that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
I actually thought it was. Never bought it, but I thought it was supposed to be healthy.
According to Coke, false advertising is fine as long as nobody believes it.
So here’s the NRA ad that’s got everyone talking.
It seems as though a lot of people were offended that Obama’s daughters were even mentioned. I’m pretty much offended by the NRA as a whole, but that didn’t really bother me.
I’ll repeat something I heard someone say, but unfortunately I can’t remember whom:
“The NRA represents gun owners as much as the tobacco lobby represented smokers.”
And is it just me or does America just seem so angry all the time?