Posts tagged "bad copy"
A billboard in Halifax is in the “news” for being remarkably tone deaf.
When you celebrate “remarkable women,” you probably shouldn’t show three dudes. Thankfully, my agency had NOTHING to do with this.
Agency: Colour | Source: Copyranter via 100 people 

A billboard in Halifax is in the “news” for being remarkably tone deaf.

When you celebrate “remarkable women,” you probably shouldn’t show three dudes. Thankfully, my agency had NOTHING to do with this.

Agency: Colour | Source: Copyranter via 100 people 

This is part of a list of the Top 10 Most Dangerous Ads.
Pretty hilarious, if not terrifying, stuff.
Source: Collectors Weekly via Bryna C.

This is part of a list of the Top 10 Most Dangerous Ads.

Pretty hilarious, if not terrifying, stuff.

Source: Collectors Weekly via Bryna C.

So they took the annoying aspect of the SNL Spartan sketch, but left out the humour. Not sure about this strategy.

I’ve come to expect more from you, John St.

Agency: John St., Toronto | Source: Ads of the World

This campaign offends me on several levels.

First, the target audience is flawed. You’re not going to convince people with cars to take the bus. Get real. Your focus should be on retention. Firm that up and maybe people will eventually ditch their cars. But this isn’t going to do it.

Second, how the hell did this boring campaign make it to AOTW? There is no new insight here. No great art direction. Certainly no great copy.

And lastly, as a new citizen of the HRM, what the hell are we doing using an agency out of Ottawa?

This is an outrage. Also, please don’t do it on the bus.

Agency: Acart, Ottawa | Source: Ads of the World

Forgive me for this juvenile post.

If I’m going to do an ad for emergency preparedness featuring Al Roker, I’m not using storm clips, I’m leading with this: (jump to 00:36)

Agency: Leo Burnett | Source: I Believe in Advertising

Here’s how I see this going down:

Functional drunk walks line. Drives home. Kills two. Sues Bacardi.

Agency: Webchutney, New Delhi | Source: Ads of the World

Bic has started running ads in France for their four-colour pens. I like the idea of turning the colours into characters, but this falls flat for me.

I prefer this student work, via imgur:

image

Agency: Toy Agency, Paris | Source: I Believe in Advertising

EDIT: I tried to fix the scaling issue with the pic. It’s still bad, I know. But it’ll have to do. Just click here to go to the image itself. 

Way too long.

And no real payoff.

And I still don’t know what PATAX is or does.

I much prefer this:

Did you think that vitaminwater was a health drink? Did this commercial suggest as much?

Turns out, the lawyers for Coca-Cola say that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

I actually thought it was. Never bought it, but I thought it was supposed to be healthy.

According to Coke, false advertising is fine as long as nobody believes it.

Read the article on the lawsuit.

So here’s the NRA ad that’s got everyone talking.

It seems as though a lot of people were offended that Obama’s daughters were even mentioned. I’m pretty much offended by the NRA as a whole, but that didn’t really bother me.

I’ll repeat something I heard someone say, but unfortunately I can’t remember whom:

“The NRA represents gun owners as much as the tobacco lobby represented smokers.”

And is it just me or does America just seem so angry all the time?

portrait

Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

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