Camouflage is easily one of nature’s coolest tricks. So it’s pretty cool artwork in these ads, but I don’t think they’re very good.
Copy reads: “Animals can’t be recycled. Please don’t litter.”
I don’t really get the connection here with the camo. The message is really unclear. They should have saved the camo theme for a different campaign for the zoo with a tag along the lines of: Come see them. If you can.
(Or something like that)
If you want to see some real octopus magic, click here. But my favourite cephalopod is still the cuttlefish.
There are many reasons to hate this campaign, but I’ll give you this one:
They haven’t completed the task to show OTHER brands as the dirty, druggie vegetables. Really you’ve connected your branding with purposely unappealing artwork of vegetables. I’m not a psychologists, but I sure as hell know that people are usually only half paying attention to ads. To me, there is a MASSIVE danger here of connecting your brand to exactly what you’re trying to say it isn’t.
I guess we’ll make it a gay theme for Friday. Here’s Ray Ban spot from their Never Hide campaign. I posted another one of these ads a while ago. I don’t get it.
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.
