I think the awareness campaign was a pretty good idea, but this promo video is just plain boring.
Regardless, my mom is a breast cancer survivor, so I’ll get behind it.
Agency: Gitam BBDO, Tel Aviv | Source: I Believe in Advertising
Posts tagged "breast cancer"
You’re welcome, ladies.
I keep seeing Rethink pop-up everywhere. They’ve been doing some great creative over the past year.
This isn’t brilliant, but it’s kinda funny and it’s probably going to be effective. It reminds of a Cannes-winning campaign that I’ll post immediately after this (you’re welcome, boys).
Agency: Rethink, Canada | Source: Ads of the World
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.
