GC/BC

I have nothing for you. No context. No agency. Nothing. But I did use Google translate on the Youtube description:

We are owned by our customers, and this commercial is dedicated to one of our owners, Eva. Her heart beats for the cat. More about our cat insurance policy can be found here: http://www.folksam.se/kattforsakring

Note that we love cats and that this movie is obviously the trick shot. We have of course followed the Animal Welfare Act and not thrown out a few cuties from an airplane.

Source: Reddit

I’m sad to say, this Litter Genie did not live up to its predecessor.

How do you evaluate the absurd? I don’t know. But I liked the first one. I hate this one.

Agency: JWT, New York | Source: Ads of the World

This commercial is NOTHING without the following key elements:

1. The casting. And by ‘casting,’ I mean picking that cat. The final scene with it’s head out the window is great.

2. The music. So fucking perfect.

Agency: Saatchi & Saatchi, Auckland | Source: AdFreak

Whoa.

I don’t know if it’ll sell the product, but that was fun to watch.

Agency: JWT, New York | Source: Ad Week

The Catvertising division at John St. are at it again.

So not only was it a great self-promo piece, they’ve turned it into an actual revenue stream.

I’m in awe.

Also, you’ll note how they let the cat be a cat. Told you, Cravendale.

Agency: John St. | Source: Copyranter

I think Cravendale is missing something with this Cats with Thumbs campaign.

People love cat videos, but they don’t want scripted storylines. Even absurdist ones. Cats are funny because cats are funny. They don’t follow instructions and they certainly don’t follow scripts.

As always, I’ll refer you to the ultimate in catvertising.

Agency: Wieden + Kennedy, London | Source: I Believe in Advertising

Hank responds to the attack ads.