Did you think that vitaminwater was a health drink? Did this commercial suggest as much?
Turns out, the lawyers for Coca-Cola say that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
I actually thought it was. Never bought it, but I thought it was supposed to be healthy.
According to Coke, false advertising is fine as long as nobody believes it.
Read the article on the lawsuit.
I know, I know, TL;DW
This thing is getting a bunch of attention for taking direct shots at Coke and admonishing the sugary drink industry as a whole.
The ad is from the Center for Science in the Public Interest. I don’t disagree with them. So good work, I guess. But it’s wayyyyy too long and Jason Mraz sucks.
Agency: Common, Boulder | Source:
I Believe in Advertising
I saw this ad during Breaking Bad this week.
Side note: What the hell was with that ridiculous dubstep opening?
My first thought was that this was a terrible idea. Southern Comfort: for when you don’t give a fuck what people think anymore.
But even as I thought that, I loved the commercial. So there must be something to it.
Full disclosure: I
love Southern Comfort. Mix it with Coke or even Dr. Pepper. Tastes like liquid candy.
Agency: Wieden + Kennedy | Source: Breaking Bad
Jonathan Mak Long, otherwise known as that kid who made the
Steve Jobs tribute, was commissioned to do an outdoor ad for Coke. Apparently it’s getting uber-praise and won an Outdoor Grand Prix Lion at Cannes.
I think it’s boring and a bit creepy.
Agency: Ogilvy, China | Source:
Unfortunately in Toronto, sometimes we pump in artificial crowd noise because it’s hard to get real live human beings to cheer for any of our awful sports teams (2012 Blue Jays are the exception).
It’s nice to see that this technology can be used for good too.
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires | Source:
I Believe in Advertising
I meant to post this earlier this week, but I guess I didn’t.
The video itself — whatever. I just, for some reason, really like this huggable vending machine.
I probably should get out more.
Agency: Ogilvy & Mather, Singapore | Source: I Believe in Advertising
Copyranter calls this billboard posted during the Tribeca Film Festival ‘pandering.’
I call it, knowing your audience.
And I think it’s pretty clever.
Agency: Dunno | Source:
Well, it looks like it’s Absurd Tuesday.
I don’t know what this has to do with Coke or MTV, but I like it.
Agency: ? | Source: I Believe in Advertising
New Coke was a bad idea. But vintage Coke is just plain wrong. If he looks like Coke tastes, I assume that they’ve made creepy into a flavour. This copy from 1942 is awkward and choppy. The only value is trying to position Coke as “delicious” and “refreshing,” but that’s hidden amongst the excessive and awful copy.
Agency: Unknown | Source: