Posts tagged "dickvertising"

What do rockstars, football players, and Arabian princes all have in common?

They all wish they had bigger junk.

Nothing particularly wrong with these ads. I’ll even call the copy ‘good.’ But I think if I had this client, I would just run ads with the logo bottom right and big, fat copy that simply read:

Congratulations.

Agency: DraftCB, Lisbon | Source: I Believe in Advertising

And here’s another dick joke for you.
Pretty good, but I like the first one better.
Agency: Dunno | Source: Imgur

And here’s another dick joke for you.

Pretty good, but I like the first one better.

Agency: Dunno | Source: Imgur

I see what you did there.
Agency: Dunno | Source: Imgur
Copy:
Imagine gripping something so powerful, so perfectly engineered, so mesmerizing…
Oh! Maybe you already are.
Anyway, check out the new Peugeot line of high performance scooters…(etc.)

I see what you did there.

Agency: Dunno | Source: Imgur

Copy:

Imagine gripping something so powerful, so perfectly engineered, so mesmerizing…

Oh! Maybe you already are.

Anyway, check out the new Peugeot line of high performance scooters…(etc.)

Let it never be said that good copy/bad copy is sexist. Sure we’ve got boobvertising and sexy PSAs, but we don’t shy away from male genitalia either.
I’m even giving this a good copy tag. It’s not terribly original or funny, but it’s not awful and I bet it sells a lot toolboxer briefs. Tradie, apparently, is Aussie for blue-collar worker.
Agency: Wilson Everard | Source: Copyranter

Let it never be said that good copy/bad copy is sexist. Sure we’ve got boobvertising and sexy PSAs, but we don’t shy away from male genitalia either.

I’m even giving this a good copy tag. It’s not terribly original or funny, but it’s not awful and I bet it sells a lot toolboxer briefs. Tradie, apparently, is Aussie for blue-collar worker.

Agency: Wilson Everard | Source: Copyranter

portrait

Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

twitter.com/tjarch

view archive



Talk to me