I kinda like this. I kinda like this. I kinda like this.
We all know that repetition is effective, but you’ve got to be careful not to be annoying. So instead of repeating your own message, encourage media outlets to repeat their own, and then explain the concept in the body copy.
It only works if you get HUGE buy in, but it looks like that wasn’t a problem.
I always said meme-vertising would have been a good response video to catvertising, but I guess now it’s a real thing.
At least it’s well done and fits the brand. It’s by the Hive, who were featured on an episode of AMC’s The Pitch. Which, as I mentioned on twitter, proves that clients always choose the wrong concept.
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.