GC/BC

I love animals. And I’ve got nothing against Greenpeace. But something about this copy makes me retch.

Part of the problem is that I can’t figure out who their audience is. Is it the general population? If so, “Think before you cut” doesn’t make sense. We’re not the ones cutting down trees. If it’s industry, these cutesy stories sure as hell aren’t going to work.

I’m pretty sure they want the average person to be angry and put pressure on industry. But “Think before you cut” just doesn’t give the right call to action.

I like the art though.

Agency: JANDL, Bratislava | Source: I Believe in Advertising

Shell decided to make an online generator to let the public create ads for them.

I believe this is what the kids call an epic fail.

Source: Reddit

INSTANT EDIT: Apparently this is fake. It’s really some Greenpeace campaign. Meta trolling.

Also, full disclosure: My dad worked for Shell for a billion years.

What do you think, does this Greenpeace spot get to you?

Having Jude Law as the VO and getting the rights to a Radiohead song sure don’t hurt.

Not-so-fun fact: I was supposed to be at the Toronto Radiohead show.

Agency: ? | Source: Copyranter

Greenpeace is so hit or miss.

I think this hits. You?

Agency: Dunno | Source: Copyranter