I would have liked a bit stronger acting, but otherwise this is pretty great. It’s rare that an ad can sneak up on you anymore.
Agency: JWT, Delhi | Source: Copyranter
Posts tagged "jwt"
I’m sad to say, this Litter Genie did not live up to its predecessor.
How do you evaluate the absurd? I don’t know. But I liked the first one. I hate this one.
Agency: JWT, New York | Source: Ads of the World
Jesus. Everybody is going to space these days.
While the Red Bull thing was cool and Lego’s re-creation was pretty awesome, this one is boring and lame.
And totally just a rip off of this amateur Lego stunt.
Can we all agree to stop sending our garbage into space now?
Agency: JWT, London | Source: I Believe in Advertising
I never trust those ‘earned media’ statistics, but it’s pretty easy to assume that this campaign was a giant success.
I thought the copy tied the idea together very nicely.
Well done.
Full disclosure: Furthering this metaphor, my relationship status can be described as ‘poncho.’
Agency: JWT, Hong Kong | Source: I Believe in Advertising
This campaign came as a great relief to me. I thought maybe I drink too much, but I drink alone all the time, so I must be fine!
Agency: JWT, São Paulo | Source: I Believe in Advertising
This is kind of clever. Dressing for Pleasure is a shop that specializes in fetish-wear, and they stuck these stickers on the bottom of ketchup bottles at local bars.
Except, why are places still using glass ketchup bottles? It’s 2012; embrace the squeeze.
Agency: JWT, New York | Source: Ads of the World
Using Johnny Cash to promote your product (or in this case, country) is cool.
Using Rosanne Cash… less so.
Agency: JWT | Source: Copyranter
Holy shit! Tell me this isn’t real!
If it is, it’s the most wildly irresponsible ad campaign ever.
Here’s an idea, let’s ‘surprise’ drivers with a blow-up pedestrian that appears right in front of speeding vehicles. Genius!
Agency: JWT, Kiev | Source: I Believe in Advertising
No copy required, and no real commentary required either. It’s cute and it should make you smile. If an ad does that, it’s done pretty well.
The product is Benadryl Itch Relief.
Agency: JWT, Toronto | Source: I Believe in Advertising
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.
