I’m a copywriter, so I’m a bit protective of long copy. But let’s be honest: this ad is soooo much better than the above.
Agency: Y&R, São Paulo | Source: I Believe in Advertising
Posts tagged "long copy"
What do rockstars, football players, and Arabian princes all have in common?
They all wish they had bigger junk.
Nothing particularly wrong with these ads. I’ll even call the copy ‘good.’ But I think if I had this client, I would just run ads with the logo bottom right and big, fat copy that simply read:
Congratulations.
Agency: DraftCB, Lisbon | Source: I Believe in Advertising
This is just an awesome story. Too bad you can’t publish an ad like this.
Here’s the story, as stolen from Copyranter:
Here’s the story:
A little old lady from Wisconsin had worked in and around her family dairy farms since she was old enough to walk, with hours of hard work and little compensation.
When canned Carnation Milk became available in grocery stores in the 1940s, she read an advertisement offering $5,000 for the best slogan.
The producers wanted a rhyme beginning With ‘Carnation Milk is best of all.’
She thought to herself, I know everything there is to know about milk and dairy farms. I can do this! She sent in her entry, and several weeks later, a black car pulled up in front of her house.
A large man got out, knocked on her door and said, “Ma’am,…..The president of Carnation milk absolutely LOVED your entry…..So much so, in fact, that we are here to award you $1,000 even though we will not be able to use it for our advertisements!”
He did, however, have one printed up to hang on his office wall.
Agency: None | Source: Copyranter
Ah, the long copy ad. Difficult to pull off and even harder to get client buy-in.
I love this one. And I think it will be effective.
Agency: DDB, Stockholm | Source: I believe in advertising
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.
