You know, when I first saw the outstanding catvertising piece, I said that we should respond by creating a memevertising division. Apparently everyone else was right behind me.
This is pretty good, but the top meme campaign so far (IMHO) is this one by The Hive.
Agency: DDB, New York | Source: Ads of the World
Shell decided to make an online generator to let the public create ads for them.
I believe this is what the kids call an epic fail.
INSTANT EDIT: Apparently this is fake. It’s really some Greenpeace campaign. Meta trolling.
Also, full disclosure: My dad worked for Shell for a billion years.
I always said meme-vertising would have been a good response video to catvertising, but I guess now it’s a real thing.
At least it’s well done and fits the brand. It’s by the Hive, who were featured on an episode of AMC’s The Pitch. Which, as I mentioned on twitter, proves that clients always choose the wrong concept.
Agency: The Hive, Toronto | Source: Copyranter