I guess this is fairly old (2008ish), but it’s the first time I’ve seen it. It was part of a campaign to get books donated for a book sale that would benefit literacy programs in South Carolina.
Pretty awesome and if I ever own a house, I might have to steal this idea.
Here’s a lunchtime hetero break from GCBC’s gay Friday.
Is it just me or does this fall into the category of We’ve Got This Great New Technology, How Can We Do an Ad With It?
(Also, is it just me or was that a goddamn ugly sentence?)
I guess it’s pretty cool, but I don’t see why you’d want only people wearing special sunglasses to see your ad. Basically this was guys on the street handing out sunglasses.
“Hey, wear these and you’ll get to see some softcore porn. Buy Axe!”
But hey, maybe I’m just angry from doing nothing but paperwork today.
You’ll have to click through to read the story, but here’s my summation:
Back in the 60s, Heineken designed their beer bottles to work like bricks. The idea came from Alfred Heineken himself, after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.