Posts tagged "no copy required"
Nothing to do with copy, but I couldn’t help but to post this.
This is ad graffiti at its finest.
This is just one of many H&M posters that were marked up in Hamburg. I’d show you the others, but it’s the exact same thing.
Agency: Some guy | Source: Copyranter

Nothing to do with copy, but I couldn’t help but to post this.

This is ad graffiti at its finest.

This is just one of many H&M posters that were marked up in Hamburg. I’d show you the others, but it’s the exact same thing.

Agency: Some guy | Source: Copyranter

It’s a good day for finding stuff on Reddit.
I guess this is fairly old (2008ish), but it’s the first time I’ve seen it. It was part of a campaign to get books donated for a book sale that would benefit literacy programs in South Carolina.
Pretty awesome and if I ever own a house, I might have to steal this idea.
Agency: The Bounce Agency | Source: Reddit

It’s a good day for finding stuff on Reddit.

I guess this is fairly old (2008ish), but it’s the first time I’ve seen it. It was part of a campaign to get books donated for a book sale that would benefit literacy programs in South Carolina.

Pretty awesome and if I ever own a house, I might have to steal this idea.

Agency: The Bounce Agency | Source: Reddit

Here’s a lunchtime hetero break from GCBC’s gay Friday.

Is it just me or does this fall into the category of We’ve Got This Great New Technology, How Can We Do an Ad With It?

(Also, is it just me or was that a goddamn ugly sentence?)

I guess it’s pretty cool, but I don’t see why you’d want only people wearing special sunglasses to see your ad. Basically this was guys on the street handing out sunglasses.

“Hey, wear these and you’ll get to see some softcore porn. Buy Axe!”

But hey, maybe I’m just angry from doing nothing but paperwork today.

Agency: Soap Creative and Finch | Source: Mumbrella via @ahsouthwick

You’ll have to click through to read the story, but here’s my summation:
Back in the 60s, Heineken designed their beer bottles to work like bricks. The idea came from Alfred Heineken himself, after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.
Read more about Good Guy Alfred Heineken.
Agency: None | Source: Reddit

You’ll have to click through to read the story, but here’s my summation:

Back in the 60s, Heineken designed their beer bottles to work like bricks. The idea came from Alfred Heineken himself, after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.

Read more about Good Guy Alfred Heineken.

Agency: None | Source: Reddit

The great thing about culturally insensitive jokes is that if you make it about yourself, it’s all good!
But I’m not trying to make an issue out of nothing here. This is a good, funny ad.
Agency: Overdrive Design | Source: Copyranter

The great thing about culturally insensitive jokes is that if you make it about yourself, it’s all good!

But I’m not trying to make an issue out of nothing here. This is a good, funny ad.

Agency: Overdrive Design | Source: Copyranter

I’ve seen a lot of lame marketing stunts, so when someone does it right, it really stands out.

Sure, I’m cheating again. There’s no copy to critique. But who cares? This was awesome. And the music choice for the promo video was perfect.

Agency: Leo Burnett, Melbourne | Source: I Believe in Advertising

I meant to post this earlier this week, but I guess I didn’t.

The video itself — whatever. I just, for some reason, really like this huggable vending machine.

I probably should get out more.

Agency: Ogilvy & Mather, Singapore | Source: I Believe in Advertising

No copy required, and no real commentary required either. It’s cute and it should make you smile. If an ad does that, it’s done pretty well.
The product is Benadryl Itch Relief. 
Agency: JWT, Toronto | Source: I Believe in Advertising

No copy required, and no real commentary required either. It’s cute and it should make you smile. If an ad does that, it’s done pretty well.

The product is Benadryl Itch Relief.

Agency: JWT, Toronto | Source: I Believe in Advertising

Well this is kinda cool, but I think they forgot to advertise something. Anything.
Posts will be few and far between today. This place (my real job) is nuts.
Agency: AlmapBBDO | Source: Copyranter

Well this is kinda cool, but I think they forgot to advertise something. Anything.

Posts will be few and far between today. This place (my real job) is nuts.

Agency: AlmapBBDO | Source: Copyranter

Now this is a clever way to sell nasal spray.

Well done.

Agency: Tapsa, Madrid | Source: I Believe in Advertising

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Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.

twitter.com/tjarch

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