This campaign offends me on several levels.
First, the target audience is flawed. You’re not going to convince people with cars to take the bus. Get real. Your focus should be on retention. Firm that up and maybe people will eventually ditch their cars. But this isn’t going to do it.
Second, how the hell did this boring campaign make it to AOTW? There is no new insight here. No great art direction. Certainly no great copy.
And lastly, as a new citizen of the HRM, what the hell are we doing using an agency out of Ottawa?
This is an outrage. Also, please don’t do it on the bus.
Agency: Acart, Ottawa | Source: Ads of the World
No copy required. Outstanding.
I like this. I have nothing further to add.
Agency: RED, Edmonton | Source: Copyranter
Love this campaign. Much more effective than a lot of the other heavy-handed things that I’ve seen from Amnesty International.
Besides the font, I feel like this could have been art directed by Wes Anderson.
(That’s a good thing)
Agency: DDB, Puerto Rico | Source: Copyranter
Apparently in Turkey, Cats are kind of assholes.
Agency: Leo Burnett, Istanbul | Source: Ads of the World
I love this campaign. And I love that they didn’t insult the audience by adding an unnecessary line, like: Bad things happen when you travel. Drink domestic.
Agency: Grey, Canberra | Source: I Believe in Advertising
Oh how I envy the copywriter on this account. This must have been so much fun.
I would love to see the list of rejected tags.
Agency: Open, Toronto | Source: Copyranter
Well this is pretty amazing. Funny, cute, and so far out of sector.
This is going to get noticed.
Agency: Saatchi & Saatchi, New Zealand | Source: Copyranter
Pretty good copy in this campaign for a tough subject.
I can’t say I’m a fan of the art direction, but what do I know about such things?
My big change would be to the URL. Actually, SAVedmonton.com is fine, but you will — without a shadow of a doubt — get people mistakenly entering SAVEedmonton.com. And it seems like it’s available. So why didn’t you buy both and redirect.
Agency: ? | Source: Copyranter