Well this is insanely bad.
There are many reasons to hate this campaign, but I’ll give you this one:
They haven’t completed the task to show OTHER brands as the dirty, druggie vegetables. Really you’ve connected your branding with purposely unappealing artwork of vegetables. I’m not a psychologists, but I sure as hell know that people are usually only half paying attention to ads. To me, there is a MASSIVE danger here of connecting your brand to exactly what you’re trying to say it isn’t.
Agency: Jandl, Bratislava | Source: Ads of the World
Every once in a while I see an ad and just can’t decide whether I like it or not.
This is one of those times.
I think I like it….
Agency: Young & Rubicam, Brussels | Source: I Believe in Advertising
This is apparently a real ad for the Humanities department at a school.
I can’t imagine it’s going to make anyone switch majors, but it’s funny.
Anyone know what school?
Source: Reddit
The copy translates to:
“Men will never give you just pleasure.”
So I get the toilet one. We’ll give you pleasure but also pee on your seat. But could someone explain what blueish stuff we leave on your bed?
Agency: Loja Comunicação, Rio de Janeiro | Source: I Believe in Advertising
Ladies, help me out: Are these ads good or a bit sexist?
Agency: Leo Burnett, Iberia | Source: Ads of the World
At first I thought: Nice job McDonald’s. Establish yourself as the place where bad parents make good.
Then i thought, actually, maybe that’s not such a bad angle.
I don’t like the ripped and crumpled picture though. The other two scenes are clearly mistakes, but the picture scene looks like the parents were being dicks. The girl in the photo did a great job though; her expression is perfect.
Small copy reads: Forgiveness is never far away.
Agency: DDB, New York | Source: I Believe in Advertising
What? Really?!
Vancouver Sun, in these dark times for print newspapers, do you really think it’s a good idea to make a direct connection with chopping down trees for your product?
Not a good idea.
Full Disclosure: I used to ghostwrite a weekly column in the Vancouver Sun. So I’m at least partially responsible for the death of at least one tree.
Agency: DDB, Vancouver | Source: I Believe in Advertising
What I like about this is that it makes any competitor’s microwave that still rotates look ridiculous. So while on it’s own, it might not seem like a very strong competitive advantage, I think you kill some of your competition with these.
A spinning carrot iteration would probably help with the veggie market.
Agency: G2 Brasil, São Paulo | Source: I Believe in Advertising
What do rockstars, football players, and Arabian princes all have in common?
They all wish they had bigger junk.
Nothing particularly wrong with these ads. I’ll even call the copy ‘good.’ But I think if I had this client, I would just run ads with the logo bottom right and big, fat copy that simply read:
Congratulations.
Agency: DraftCB, Lisbon | Source: I Believe in Advertising
