I have a friend who’s family was affected by Alzheimer’s. I think it’s almost harder on the family than the victim. It’s a shitty, shitty thing.
Agency: Rethink, Canada | Source: Ads of the World
Posts tagged "rethink"
This is so disappointing.
These lame boards are up around Toronto, complete with fake graffiti. As an ad guy and a science nerd, I can’t tell you how mad these make me. What a wasted opportunity.
Compare these to the brilliance of Rethink’s campaign for Vancouver Science World. Awesome TV spot here and buzzing outdoor here.
Agency: Anyone know who to blame? | Source: Heather H.
I’m a little late, but happy Canada Day.
I’m off today, but I saw this and it’s just about as good as advertising gets. It’s not forced, because the holiday is so relevant to the brand. It doesn’t feel like an ad, which is always better. And it’s something people will want to share.
It’s perfect. Now I just wish they’d brew better beer.
Agency: Rethink | Source: Youtube
You’re welcome, ladies.
I keep seeing Rethink pop-up everywhere. They’ve been doing some great creative over the past year.
This isn’t brilliant, but it’s kinda funny and it’s probably going to be effective. It reminds of a Cannes-winning campaign that I’ll post immediately after this (you’re welcome, boys).
Agency: Rethink, Canada | Source: Ads of the World
Most of my Canadian blog readers will have seen this ad already, as it has been in market for a while now. But since it just hit Ads of the World, I thought I’d give it a post. I haven’t quite grown tired of it yet, which is impressive as I’ve seen it dozens of times. The writing is good and the acting is very good.
Agency: Rethink, Canada | Source: Ads of the World
Overall, I hate the absurdist movement in advertising. It was good when it was fresh, but now everyone is doing it and I feel like it’s already worn out it’s welcome. It something that is more effective in small doses, and I think the ad world has killed it. That being said, this slightly absurd ad works for me. Only because I think the tag is brilliant: We can explain. Not only does it work perfectly for a Vancouver’s Science World, it also creates a logical arc for doing illogical ads.
Agency: Rethink, Canada | Source: Ad Buzz
Good Copy/Bad Copy is an advertising blog by tj arch, a self-loathing narcissist, currently making a modest living as a copywriter. The intent is to critique ad copy, but I frequently get off topic.
