Overall, I hate the absurdist movement in advertising. It was good when it was fresh, but now everyone is doing it and I feel like it’s already worn out it’s welcome. It something that is more effective in small doses, and I think the ad world has killed it. That being said, this slightly absurd ad works for me. Only because I think the tag is brilliant: We can explain. Not only does it work perfectly for a Vancouver’s Science World, it also creates a logical arc for doing illogical ads.
Agency: Rethink, Canada | Source: Ad Buzz