Shell decided to make an online generator to let the public create ads for them.
I believe this is what the kids call an epic fail.
Source: Reddit
INSTANT EDIT: Apparently this is fake. It’s really some Greenpeace campaign. Meta trolling.
Also, full disclosure: My dad worked for Shell for a billion years.
Holy shit! Tell me this isn’t real!
If it is, it’s the most wildly irresponsible ad campaign ever.
Here’s an idea, let’s ‘surprise’ drivers with a blow-up pedestrian that appears right in front of speeding vehicles. Genius!
Agency: JWT, Kiev | Source: I Believe in Advertising