I like this pinprick art. But, I have a bit of a hard time seeing how this can drive donations.
If you’re asking for my money, you’re competing with AIDS, cancer, disaster relief, etc.
I’m sure JDRF is a wonderful organization and a very worthwhile cause, but the donation driver is sympathy. And a pinprick — even thousands of them — doesn’t really seem like a great suffering to endure.
Again, I’m not trying to say that people shouldn’t give generously to the JDRF. Diabetes is an epidemic and can lead to all sorts of problems, including death. Reducing it to pinpricks might be a dangerous strategy.
Part of me says, “Really? Ads for the zoo that don’t show animals?”
The other part of me loves space. (Full disclosure: I’m wearing a NASA t-shirt right now)
I don’t know. I don’t hate these ads by any stretch of the imagination. But animals are different at night. Some crazy stuff goes down. I feel like there’s a lost opportunity here to show the real benefit of getting to see the zoo after dark.
I know this blog is supposed to be about copy, but awesome artwork is awesome.
Here’s the rationale:
The series consisting of three outdoors of Vilnius Book Festival tells us about new depths you can find in books. The festival itself both tries to present people only those books which have more meaningful depth in them and also teach us to take a deeper look into the world of books.
But more than that, I think it’s good targeting. I could see parents latching on to this ad. It’s nearly September and a laptop is now virtually a necessity for school. The not-so-subtle message here is: Buy your kid a Dell and let them soar.
It’s a good idea. Except, really, go buy a Macbook.