GC/BC

I like this pinprick art. But, I have a bit of a hard time seeing how this can drive donations.

If you’re asking for my money, you’re competing with AIDS, cancer, disaster relief, etc.

I’m sure JDRF is a wonderful organization and a very worthwhile cause, but the donation driver is sympathy. And a pinprick — even thousands of them — doesn’t really seem like a great suffering to endure.

Again, I’m not trying to say that people shouldn’t give generously to the JDRF. Diabetes is an epidemic and can lead to all sorts of problems, including death. Reducing it to pinpricks might be a dangerous strategy.

Agency: George Patterson Y&R | Source: I Believe in Advertising

Now these, I like.

I don’t know how they’re used, but hopefully in a medium where people will take the necessary time to go through the progression. But I like it.

Retroactively, I’m starting to like their other campaigns. They’re winning me over by constantly trying to be creative with their ads. You’ll win some and lose some, but I think this is a win.

Agency: Y&R, Johannesburg | Source: I Believe in Advertising

I’m on the fence over this campaign.

Part of me says, “Really? Ads for the zoo that don’t show animals?”

The other part of me loves space. (Full disclosure: I’m wearing a NASA t-shirt right now)

I don’t know. I don’t hate these ads by any stretch of the imagination. But animals are different at night. Some crazy stuff goes down. I feel like there’s a lost opportunity here to show the real benefit of getting to see the zoo after dark.

Here’s a previous ad for the  Johannesburg Zoo that I couldn’t get behind either. I do love how they’re constantly trying to be different though. Have to respect that.

I’ve got another campaign from them coming up. I like it better.

Agency: Y&R, South Africa | Source: I Believe in Advertising

I love the vintage feel of the video. The music, the lame transitions, it’s great.

I can’t, however, see how the hell this is going to sell any dental floss.

This is how I feel about flossing.

Agency: Y&R, São Paulo | Source: I Believe in Advertising

I know this blog is supposed to be about copy, but awesome artwork is awesome.

Here’s the rationale:

The series consisting of three outdoors of Vilnius Book Festival tells us about new depths you can find in books. The festival itself both tries to present people only those books which have more meaningful depth in them and also teach us to take a deeper look into the world of books.

Agency: Not Perfect & Y&R, Vilnius | Source: I Believe in Advertising

I don’t get it.

I mean, obviously I get that these things are better with more ‘body,’ but I don’t actually see how that relates to a TV.

Anyone?

Agency: Y&R, Israel | Source: I Believe in Advertising

I think this is kinda cute.

But more than that, I think it’s good targeting. I could see parents latching on to this ad. It’s nearly September and a laptop is now virtually a necessity for school. The not-so-subtle message here is: Buy your kid a Dell and let them soar.

It’s a good idea. Except, really, go buy a Macbook.

Agency: Y&R, New York | Source: I Believe in Advertising

This takes a little longer, but maybe that’s appropriate for a condom commercial.

I suspect they’d edit down the version that would actually go on TV.

I think it’s pretty funny.

(how’s that for expert analysis?)

Agency: Y&R, Buenos Aires | Source: I Believe in Advertising